8 Ways to Work With Your Estate Agent to Achieve the Best Result

Choosing the right estate agent is an important first step — but it’s only the beginning. Once the decision is made, the relationship you build with your agent can have a significant impact on the speed and success of your sale.

Think of it as a partnership. You both want the same outcome: the right buyer, at the right price, in the right timeframe. And while your agent will be doing much of the day-to-day work, there are clear actions you can take to make that process smoother and more effective.

Here are eight practical ways to get the most from your estate agent relationship.

1. Be Clear on Your Timeline

Before anything else, make sure you and your agent are aligned on your goals and timescales. Are you hoping to move within a specific window? Or are you prepared to hold out for the right offer? Being upfront about your expectations from the start helps your agent prioritise their approach and tailor their strategy around what matters most to you.

2. Keep in Regular Contact

Effective communication works both ways. Let your agent know how often you’d like to hear from them — a general update every seven to ten days is a sensible starting point, with a follow-up a couple of days after each viewing to capture buyer feedback while it’s fresh. Clear lines of communication keep things moving and ensure nothing falls through the gaps.

3. Act on Feedback

Buyer feedback after viewings is genuinely valuable. It can feel personal, but try to treat it as constructive intelligence. If similar themes keep emerging — perhaps a room feels cramped, or a space feels dated — it’s worth taking action. A fresh coat of paint or a weekend of tidying can make a meaningful difference to how your home is received at the next viewing.

4. Agree Your Marketing Strategy

Talk to your agent about where and how your home will be promoted. Beyond the standard for sale board, consider which property portals you want to feature on, whether local press advertising is relevant, and how long you’re happy for the listing to run. Having a clear marketing plan in place from the outset means everyone is working to the same brief.

5. Review and Approve Your Marketing Materials

Your agent will produce listing details that describe and showcase your home to potential buyers. Before these go live, take time to read through them carefully. You know your home better than anyone — if something has been missed or doesn’t quite read right, flag it. First impressions count, and well-crafted details can make a real difference to enquiry levels.

6. Prepare Your Home for Photography

Strong photography is one of the most powerful tools in selling a home. Before the photographer arrives, give your home a thorough clean and declutter. Move bins, vehicles, and anything unsightly out of shot. Where possible, use accent lighting to add warmth and atmosphere.

Small styling touches — fresh flowers, a neatly laid dining table, plumped cushions — help create aspirational lifestyle images that encourage buyers to picture themselves living there. Try to maintain a similar presentation for viewings too.

7. Be as Flexible as Possible With Viewings

The more viewings your agent can arrange, the better your chances of receiving strong offers. Weekends are typically the most popular time for buyers to view — people are often comparing several properties in a single day and making decisions quickly. Being flexible, particularly at weekends, means your home is in the mix when buyers are most engaged and motivated.

8. Approach Offers Thoughtfully

When offers start coming in, try not to react too quickly — in either direction. Even an offer that initially seems low may be the starting point of a genuine negotiation. Most motivated buyers will return with a revised figure if their first offer is politely declined. Your agent will guide you through the process, but keeping an open mind at this stage often leads to a better final outcome.

Working With Currans Unique

Selling your home successfully is a collaborative effort. At Currans Unique, we work closely with every client to make the process as straightforward and rewarding as possible. Whether you’re preparing to list or already on the market, our team is here to offer clear, practical guidance at every stage.

Get in touch with us today on 01244 313900 or email sales@curransunique.co.uk — we’re always happy to help.