Bespoke home marketing – what is it and why do you need it?

Don’t settle for traditional marketing. Show your property the attention it deserves by opting for a bespoke home marketing strategy.

But what is bespoke home marketing and why do you need it? Here’s everything you need to know.

Are you getting ready to sell your home? You might notice that most estate agents are eager to get it listed as quickly as possible. After all, the thinking goes, the sooner it’s up on sites like Rightmove, the faster it will sell, right?

But, here’s the thing – that’s not entirely true. At least not from our perspective. At Currans Unique, we’re not just another face in the crowd. We believe in a more personal touch – bespoke marketing, designed specifically for your home.

A bespoke marketing strategy often goes beyond traditional methods. Igniting a deeper interest in your property and drawing in precisely the right audience – those in search of their forever home.

In fact, embracing a bespoke marketing plan also often yields greater returns for the seller. A reward for their hard work. Our tailored marketing efforts once resulted in a property selling for over £100k above the asking price (yes, really!).

While crafting a bespoke approach may require more time and effort, the rewards are substantial. It’s not a simple “take-the-photos-and-you’re-done” approach. It’s a full-scale showcase of your home in all its splendour, crafted to entice those ideal buyers willing to invest that little bit more to secure their dream home.

In this blog, we’ll cover everything you need to know about bespoke marketing: what it entails, why it’s essential, and how to get started.

What is bespoke home marketing?

While a standard approach to marketing a home typically involves capturing images of each room, the garden, and the property’s exterior, before listing them on platforms like Rightmove. A bespoke approach adds a touch of luxury.

For example, we dress and style your home using our own props, accessories, and even fresh flowers to truly highlight your property’s unique qualities. We also craft a personalised brochure that effectively showcases your home’s exceptional quality to potential buyers.

Bespoke home marketing revolves around tailoring an individualised approach and strategy for your property. It’s not a one-size-fits-all template. And it certainly doesn’t rely on a whack-it-online and hope-for-the-best approach. Instead, it’s about crafting poetic descriptions, capturing beautiful lifestyle photography, and providing potential buyers with a compelling glimpse of what your property has to offer.

It’s a hands-on method that enables us to showcase the specific features of your property that we know resonate with buyers. And talk to your prospective buyer, through carefully crafted copy that speaks to them directly. The goal of bespoke marketing is to attract the right attention, in order to sell your home at the desired price.

A bespoke approach entails enlisting top-tier talent to promote your home

At Currans Unique, we collaborate with a team of experts, each excelling in their respective fields, to showcase the true beauty of your home and it’s unique offering. From specialist lifestyle photographers to skilled copywriters and designers. Our aim is to create a compelling story and share it with the world. Your home is more than just bricks and mortar – we’re here to demonstrate precisely that.

Our direct and personalised approach works. It’s allowed us to successfully facilitate the sale of numerous homes that previously struggled to capture the interest of potential buyers. And many homeowners seeking to sell have achieved success through similar methods.

Why do you need bespoke marketing?

For most homes, listing your home on an estate agent’s website is the first step. You probably don’t think twice about it – after all, they are the experts.

But if you have a unique home, perhaps containing old Victorian architecture, a beautiful one-of-a-kind sitting room with a divine fireplace or a beautiful view, the standard approach won’t do.

Bespoke home marketing paints your home in the best possible light, because that’s what it deserves. The aim is to showcase to buyers what your property has to offer – it’s a lot more than four walls and a few windows. In the end, opting for a personalised approach tailored exclusively to your home should enable you to sell at your desired price, within a timeframe that aligns better with your plans and upcoming changes.

Who is bespoke home marketing for?

Choosing the bespoke marketing route when selling your home is typically more expensive than a traditional listing. However, we’ve witnessed numerous success stories when homeowners have turned to us for help in selling their properties using our personalised methods. In fact, we managed to sell a property that had been on the market for over 3 years in just 10 days.

Typically, bespoke home marketing is most suitable for homeowners with unique or high-value properties. This could encompass stunning views, an exceptional location, a beautifully designed building, and so on. Bespoke marketing allows you to draw attention to your home and often secure a higher selling price for your beloved property.

So, if your property has been languishing on the market for several months or even years with minimal interest. A bespoke approach could be the key to finding success.

Work With Us

If you’re thinking of selling your home. Or if your home has been on the market for a while with little success please don’t hesitate to get in touch. We’d love to help you sell your home so you can begin the next chapter – whatever that means for you.