First impressions Matter. And where is the first place a potential buyer will stumble across your home?

 

You guessed it – nine times out of ten it’ll be in a photograph. In this blog, we share our top tips for using creative photography to showcase your high-value home in the best light.

 

Nine times out of ten, where is the first place a potential buyer will see your home? You guessed it – in a photograph! Whether viewed online through a laptop screen or mobile phone, or on the street in an estate agent’s shop window, that small viewing frame should showcase all the best angles of your home, making people long for the lifestyle they see at the end of the lens.

This is crucial for any house marketing photography, but for a high-value home with plenty of space and unique features, going beyond standard imagery is essential to set your house apart. That’s where we come in!

Our expertise in creative and considered photography allows us to differentiate your home from the rest of the market. To share the benefits of our expertise, we’ve collated our top tips to showcase your home in – quite literally – the best light!

 

 

Prep Your Home

Before any professional property photographer starts shooting, some preparation is required. And naturally, this involves a little help from the homeowner. To provide the photographer with a clean slate, ensure the house is immaculate, both inside and out. In your outdoor area, clear any vehicles and bins out of sight, clean the windows until they sparkle, and make sure the lawn is mowed and any weeds are removed.

Next, turn your attention to the inside of your house. After tidying the rooms, consider giving lacklustre walls and any worn-out furniture a fresh coat of paint. Studies show that decorating makes a significant difference in the eyes of potential buyers and can add up to 5% more to your home’s value. A top-quality camera will highlight these improvements, so it’s well worth the effort.

 

 

Set The Scene

Subtle styling and expert photography go hand in hand, especially for lifestyle imagery. Thoughtful style choices help establish an emotional connection between the house and potential buyers. A carefully framed lifestyle shot can provide a welcoming feel, encouraging buyers to envision themselves in the space.

Once the house is prepped, you and the photographer can add a few stylish touches to give your home a lived-in, yet carefully curated look. For example:

• Bring colour to the kitchen with fruit-filled bowls.
• Set the dining table with your best crockery.
• Hang neatly folded fresh towels in the bathroom.
• Place fresh blooms in coordinating vases on sideboards.
• Cosy up the bedroom with luxurious woven throws and scatter cushions.

These style-savvy touches will highlight your home’s real potential and give it a well-loved feel. For outdoor-specific styling advice, check out our ‘Style Your Garden To Sell In 6 Easy Steps’ blog.

 

 

Get The Lighting Right

Cold or clinical lighting is definitely something to avoid when it comes to home photography. Especially if you have a sizeable home that may look formidable and unwelcoming as a result. So, good lighting is key to ensure that the mood of your rooms is warm and inviting. For the perfect atmosphere try to take photos on a dry day at around dusk to capture that naturally soft and calming glow.

However, we all know that relying on the weather – especially British weather – isn’t always ideal! So, you’ll be pleased to know that this isn’t the ONLY way to capture the warm and welcoming look. Today’s post-production technology is your friend in this scenario. With a combination of accent and ambient lighting switched on around your home as well as an arsenal of subtle sepia-tinted filters, our professional photographers can easily craft that sought-after early evening glow.

 

Capture The Scale

Revealing the true size of your home through photography is crucial for an accurate depiction of the space. There are several clever techniques to achieve this. Expert photographers, equipped with full-frame cameras and a knack for experimenting with various perspectives, can ensure that large rooms and outdoor spaces are represented accurately.

Showing your house in its surroundings is also a great way to convey its true scale. For example, if you live on a hilltop surrounded by countryside or want to highlight the size of your garden by showing boundary hedges and fences, elevated photography using a drone or aerial mast can be very effective.

Capturing shots from a higher perspective adds scale and dimension to your house and can highlight your proximity to stunning views or local amenities. For potential buyers, this technique can transform a modest cottage into a rural marvel or a humble townhouse into a key feature of a historic centre.

 

Show The Local Area

Location, location, location – we can’t emphasise this enough! When investing in a new home, most people are interested not only in the house itself. But also in its surroundings – and rightly so.

Showcasing snapshots of the local area, whether it be well-known landmarks, a quaint nearby shop, pet-friendly parks, walking trails, or picturesque views, is essential. Now is the time to bring all these aspects together and paint a picture of what life could be like living in your home.

 

Get In Touch

Would you like to find out more about our specialised property photography services? Or perhaps you’d appreciate more advice on how to prepare your home to go on the market? Whatever your query, we’re here to help! We’re but a call or an email away. Get in touch and a member of our friendly team will be on hand to guide you.